V-ati intrebat cu ce se delectreaza in timpul verii managerii celor mai puternice firme din lume? Citesc lucruri serioase sau frivole? Ii atrag romanele de mistere sau, mai degraba, cartile marilor economisti? Raspunsurile s-ar putea sa va surprinda. National va prezinta in continuare raspunsurile pe care managerii unor mari companii din SUA le-au dat atunci cind au fost intrebati ce citesc in luna iulie a anului 2010.
l Brad Alford, presedinte si CEO Nestlé SUA: 1776 de David McCullough si Drive de Daniel Pink sau orice roman de spionaj sau politist pe care il poate insfaca de pe aeroport.
l Mary Erdoes, CEO al JP MORgan Asset Management: The Facebook Effect: The Inside Story of the Company that is Connecting the World de David Kirkpatrick si On the Brink: Inside the Race to Stop the Collapse of the Global Financial System de Henry M. Paulson – femeile, ca de obicei, sint mai serioase.
l Jim O’Donnell, Presedinte BMW: North America Crash Course: The American Automobile Industry’s Road from Glory to Disaster de Paul Ingrassia si Jenkins at the Majors: Sixty Years of the World’s Best Golf Writing, from Hogan to Tiger de Dan Jenkins.
l Greg Sebasky, CEO Philips Electronics America de Nord: Dynamics of Taking Charge de John Gabarro, Good to Great by Jim Collins Food Rules (editia Kindle) de Michael Pollan si This Time Is Different (editia Kindle) deCarmen Reinhart si Kenneth Rogoff.
Cristina Barbu